GRO-STO Poncho © 2022
The following is a potential AD for this new product.
Potential and very appropriate spokesperson - 92 year-old Clint Eastwood.
The camera follows Mr. Eastwood as he heads into the large grocery store.
As he enters the store, plastic grocery bags go tumbling by, like tumbleweeds…
Eastwood peruses the store.
You hear the distinct Ennio Morricone theme from The Good, the Bad and the Ugly.
His eyes go into a determined squint as he spots his quarry - a customer who looks extremely uncomfortable and whose hands are trembling….
Eastwood approaches him and says,
“I know what you’re thinking, punk. It’s 95 degrees outside and the humidity raises that feeling to up over 100 degrees. So wearing shorts and a T-Shirt to the store was a smart idea.”
“Well now that you’re in the store, you have to ask yourself one question, ‘Do I feel lucky, did I dress warm enough for the grocery store?’.”
“Well, did you, punk?”
“Of course not! That’s why you need this: the Gro-Sto Poncho! Made from the finest taffeta and Polyester, it’ll get you through this freezing grocery excursion and keep you dry when confronted with vegetable and fruit sprays.
Offered complimentary by the {insert grocery chain-name here] grocery store.
Why?
Because they believe in keeping the store colder than cold.”
Eastwood hands the customer the poncho.
As the grateful customer puts it on Eastwood hears another customer say, “I think it feels nice in here.”
Eastwood turns and, quick as a flash, guns him down.
With a price gun.
Eastwood, standing over the price-tag-covered customer who’s crumpled on the floor says, "A man’s got to know his limitations. And it’s too freakin’ cold in here! Get me a GRO-STO PONCHO!!"
This item is not currently for sale, it’s a concept that we would be happy to sell grocery chains. Their customers could be more comfortable while shopping and these give-away ponchos with the store’s name on the back will be perfect roaming-advertising.
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